History of Ringtones
By Olivia Andrews
Today, the there is a ringing mobile everywhere you go. It might be any public place, office, roadsides different mobile phone shall draw your attention. It might come to your mind as from where the idea of ringtone arrived?

Beginning of

This interesting technology started in the year 2001 when the first ringtone was sold in Finland. The teenagers of Finland were in the SMS (Short messaging service) mobile technology at that time and every teenager had a mobile phone and was seen typing short text messages and sending them back and forth. The Finns then tried to escalate their mobile phone services after building the success of SMS. The ringtone business was evolved by Vesa Matti Paananen and now it has reached a position where mobile customers are free to download customized by paying a small fee.

The stage of competition

During the same time, cellular services providers in America started positioning for market share. Nokia, the world’s largest mobile phone provider found that to know what people want needs to watch them, observe what they are doing and then from that arrive at what do they actually want?

At this time, the mobile phone industry reached to about 20 percent of the college students and teenagers market and that was to be improved. And they found that teenagers especially girls loved to talk at mobile phones. It was also observed that these girls used to be very fashion conscious and therefore they wanted to have customized, sleek and small mobile phones and this was successfully done by Nokia. Later, some of the other mobile phone companies targeted these girls who used to hang out with their friends and provided theme based such as” Girls just wanna have fun”. At this time, Japan, a competitor in the electronics market also entered the race and in the year 2003 The Japanese Copyright Organization collected a very huge amount of royalties on mobile phone ringtones.

Mobile phone providers making music
Later, Motorola and MTV started together developing a wireless menu interface for mobile phones whereby there are direct links to embedded or over the air downloadable MTV and Motorola

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